Rare MOBO Ride-On Toy Horse

One of the more unusual toys to be found at the Allegheny Book Mart is a MOBO Toys ride on horse made in the late 1940s.

MOBO Toys were made in England from the 1930s to the 1950s. They made small metal toys, pedal cars and ride ons which were very popular throughout Europe. Their ride on horse even inspired one of the famous MARX toys of the 1960s and 1970s.

While in Europe in the late 1940s General Dwight Eisenhower had asked his friend Louis Marx, to go to Germany and help determine which existing factorys could be used for peace-time efforts. Marx always watched for toys that could be made by his company and while in England, he saw a ride on horse made by MOBO Toys. The owner of MOBO was Harry Sebel, the founder’s son and he was in New York at the very same time trying to set up a company to sell his toys in the US. The toy Sebel was showing in America was BRONCO the riding horse.

Marx bought two of MOBO’s horses and had one sent to New York to his office and the other went to Glen Dale, WV. The horse was given to the man in charge of design in Glen Dale who reviewed the workings of the toy to design a version for MARX to sell in the US.

It didn’t happen right away but in 1967 MARVEL the Mustang was born. The toy was instantly successful.

This hard to find vintage toy is offered by Madd Doodler Collectibles at the Allegheny Book Mart. The price is 275 dollars.

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One Response to Rare MOBO Ride-On Toy Horse

  1. Steve says:

    I sold the one pictured but do have another available if you are still interested.

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